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Both slides have pastel backgrounds with photos of older adults playing with young children. Slide 1: Text bordered by musical notes reads: “mientras uno esté vivo, debe amar lo más que pueda.” Large magenta text reads: “A loving heart deserves protection.” Slide 2: “Vaccines for RSV, flu, and COVID-19 don’t just prevent illness. They also help lower your risk of heart attacks, strokes, and serious complications.”

RSV, flu, and COVID-19 vaccines help protect the heart

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Why we protect our whole family from viruses

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Hispanic, Latinx, Latino, Latina

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Video shows clips of different people doing daily activities: drinking coffee, grocery shopping, and spending time with family. Text reads: "You may not feel sick yet. But you may already be spreading the flu to others around you… including the most vulnerable in your familia.” Final clip shows a doctor and text that reads: “Get vaccinated today to help keep your familia protected."

Don’t wait for symptoms: Protect your familia from the flu

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Video

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Hispanic, Latinx, Latino, Latina

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English, Spanish

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Graphic with blue background showing a family gathering around a dinner table. Text reads: "Get your flu vaccine before your family gets together.”

Get your flu vaccine your before family gatherings

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Thanksgiving-themed graphic with yellow background showing a family gathering around a dinner table. Text reads: “Today, we’re thankful for: familia, friends, food, community, science, health. Happy Thanksgiving!”

Giving thanks for health, science, and community

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Photo of an older adult holding a baby. Text reads: “Staying home and wearing a mask when sick = protecting the most vulnerable members of your comunidad.”

Staying home while sick protects your community

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Hispanic, Latinx, Latino, Latina

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Video shows clips of a smiling child, parents playing with a young child, a group of different aged individuals. Text rotates to read: “Vaccines protect your child. Vaccines protect your family. Vaccines protect your community.” Next frame shows a purple background with text that reads: "The American Academy of Pediatrics recommends every child get vaccinated against certain diseases at specific ages for the best protection."

Vaccines protect your child, family, and community

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Hispanic, Latinx, Latino, Latina

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English, Spanish

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WhatsApp: Abuela: Buenos días Me: Buenos días, abuelita, how are you feeling? Abuela: A little under the weather. But I think it’s just a little flu mijita, nothing serious Me: Hmm... even the flu or COVID could send you to the hospital, abue. COVID also raises your risk for heart attacks and strokes Abuela: Ay, I didn’t realize that. I don’t think I’m up to date on my vacunas Me: Do you want me to come over for a cafecito and help you find an appointment? Abuela: That sounds perfect, mija. Gracias

Help older loved ones stay up to date on vaccines

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Hispanic, Latinx, Latino, Latina

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English, Spanish

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Photo of a mother hugging her child. Text on a purple overlay reads: "Protect your mini-me. Keep them up to date on all their vaccines."

Stay on schedule with your child's vaccines

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Hispanic, Latinx, Latino, Latina

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English, Spanish

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Purple graphic showing a child writing, “te amo, abuela” in red crayon on a piece of paper. Above the child's drawing, text reads: "Protect moments like this. Schedule your family's vaccines today."

Schedule vaccines to protect family moments

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Hispanic, Latinx, Latino, Latina

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English, Spanish

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Slide 1 shows a young person smiling and waving on a video call with text that reads: "First year away from home? It’s okay to miss your family." Slide 2 shows a mother and daughter hugging with text that reads: "Make the most of your time together. Get your flu vaccine before heading home for the holidays."

Get your flu vaccine before the holidays to enjoy them with family

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Hispanic, Latinx, Latino, Latina

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English, Spanish

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An image of a mother sitting beside her sick child with a red and yellow overlay. The text reads: “Missing work to care for a sick kid? We’ve been there.” Below, the text reads: “Protect your family this flu season. Schedule your vaccines today.”

Protect your family from the flu this year

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Graphic / Image

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Black/African American, Hispanic, Latinx, Latino, Latina, Multiple Races/Ethnicities

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English, Spanish

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Video opens on a child playing soccer with text that reads: “Winning isn’t always about medals…” Next frame shows a family birthday party with text that reads: “It’s about staying healthy for your familia and the moments that matter most.” Final clip shows another smiling family and text: “Get vaccinated today to stay protected from serious diseases.”

Winning means staying healthy for your family

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Video

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Hispanic, Latinx, Latino, Latina

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English, Spanish

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Slide 1 has a beige background with text that reads, "The U.S. eliminated measles in 2000. Now it’s back at the highest levels in 30+ years." Slide 2 shows a photo of a smiling family with a green overlay and text that reads, "With school, travel, and holidays coming up, the risk is real. Protect your family. Make sure everyone’s up to date on the MMR vaccine."

Measles levels in the U.S. in 2025 are the highest in more than 30 years

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Hispanic, Latinx, Latino, Latina

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Video shows clips of different young women smiling with rotating text on screen that reads: “Your culture, your family, your health. They’re all worth protecting.” “Latinas face the second-highest cervical cancer death rate in the U.S.” “But cervical cancer is largely preventable. HPV vaccines and regular screening can save lives.” “Talk to your doctor to learn more.”

HPV vaccines and regular screening can prevent cervical cancer

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First frame shows a mom and daughter with text that reads, “Some things are worth sharing across generations…” Next frames show an older woman and a middle-aged woman and text: “Like your abuela’s confidence. And your tia’s tenacity.” Next frames show two mom-and-daughter pairs and text: “Show your love by protecting the next generation. Make sure they’re vaccinated for HPV. The HPV vaccine helps prevent over 90% of cancers caused by HPV, including cervical cancer.”

The HPV vaccine helps protect the next generation from several types of cancers

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Graphic of a parent holding a baby with text that reads: "The baby has your smile, your eyes... And your protection if you're vaccinated."

Vaccines during pregnancy also help protect your baby

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A set of two graphics. The first shows an older woman and older man smiling as the man makes a peace sign with his hands with text that reads: “RSV can make you sick at any age. But it’s riskier if you’re 65 or older.” The second shows an older man talking to a doctor with text that reads: “It’s a common virus, but in older adults, RSV can lead to pneumonia or serious illness. Ask your doctor if the RSV vaccine is right for you.”

RSV is especially dangerous for people 65 and older

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Hispanic, Latinx, Latino, Latina, Indigenous People, Multiple Races/Ethnicities

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Three-slide graphic. Slide 1 shows a pregnant person lounging in the summer with text that reads, "Get vaccinated and kick up your feet knowing you and your baby are protected from preventable diseases." Slide 2 text explains pregnancy increases risk of severe illness from flu and COVID-19 and shows another pregnant person outside in a swimsuit. Slide 3 shows a prenant person and notes that getting Tdap, flu, COVID-19, and RSV vaccines during pregnancy passes antibodies to protect newborns.

Social media: Graphics explain how vaccination during pregnancy protects both parent and baby (English, Spanish)

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Black/African American, Hispanic, Latinx, Latino, Latina

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Video opens with warm scenes of children and families, paired with text: “We all want the children in our families to be loved, happy, and most importantly, healthy.” It ends with a message emphasizing the life-saving power of routine vaccines like MMR, flu, and Tdap.

Social media: Video explains how routine vaccines help keep children healthy and safe (English, Spanish)

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Video

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Black/African American, Hispanic, Latinx, Latino, Latina, Multiple Races/Ethnicities

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Video of family packing up or on a road trip. The text reads: “Heading to abuela’s for the summer? Protect her. Protect your moments together. Make sure you’re all up to date on your vaccines.”

Social media: Video explains how staying up to date on vaccines protects loved ones during summer visits (English, Spanish)

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Hispanic, Latinx, Latino, Latina

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Textured light blue and yellow gradient background with stylized picture of a sunhat, suitcase, palm tree, and a family of four. Text reads “Traveling this summer? Get ready for a safe and healthy vacation”, “Make sure your familia’s up to date on vaccines, including the MMR and COVID-19 vaccines.”

Social media: Graphic reminds families traveling over the summer to get the MMR and COVID-19 vaccines for a safe and healthy vacation (English)

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Graphic with collage like picture of a woman in a sunhat and sunglasses and another in front of a fan. Text above reads "Why does COVID-19 often spike in the summer? Swipe right to find out." The second slide reads "Warmer weather means more time indoors with A/C, and that's where COVID-19 spreads more easily."

Social media: Graphic explains why COVID-19 often spikes in the summer (English, Spanish)

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Hispanic, Latinx, Latino, Latina

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Tool: Addressing Whole Worker Health Through Community Health Organizers

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Hispanic, Latinx, Latino, Latina

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Video: RSV is Dangerous for Babies (Spanish) (0:30)

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Image shows a cartoon of a Latina woman with her baby sitting across from a Latina woman who is a healthcare provider.

Video: Routine Vaccination Schedule - Why All The Doses Are Important (1:30)

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Hispanic, Latinx, Latino, Latina

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Graphic of two Latina women facing each other while sitting down, one is holding a baby that is sleeping, and there is a circular bubble with a close up of the baby's face

Video: Vaccine Worries - Dispelling Myths and Embracing Safety (1:14)

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Graphic shows a plate of tamales, a bowl of soup, and a cup of coffee on a wooden table, beside a fork and spoon.

Social Media: Graphic Says Don't Miss Out on Holiday Tastes and Get Vaccinated (English, Spanish)

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Illustration of a Latina pregnant woman holding her belly

Social Media: Graphic Emphasizes How Pregnant Women Protect Both Themselves and Their Baby When They Get Vaccinated (English, Spanish)

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Image with two panels, first of a construction worker and a Latina woman construction worker in front of buildings, second of a Latino father using a laptop while holding his son

Social Media: Graphics Emphasize That Now is the Time to Schedule Flu Vaccine Appointments (English, Spanish)

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Graphic contains an image of a hispanic woman sitting in a yoga pose

Social Media: Graphic Promotes Caring for Yourself with Updated Vaccines (English, Spanish)

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Graphic contains an image of an older Hispanic woman smiling and hugging an older Hispanic man. The man has a young Hispanic boy hugging him from behind.

Social Media: Graphic Highlights Eligibility for Pneumococcal Vaccines (English, Spanish)

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Graphics showcase two illustrations of viruses, one image of a vaccine vial, one image of a hospital monitor, and one image of two young children of color standing arm in arm and looking at the camera (one of whom has a bandage on their shoulder).

Social Media: Graphics Emphasize the Importance of Getting Vaccinated Against Measles (English, Spanish)

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A Latina mother smiles as she helps her young daughter put her backpack on for school.

Social Media: Graphic Encourages Parents to Include COVID-19 and Flu Vaccines in Their Back-to-School Planning (English, Spanish)

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Social Media: Graphic Offers Reminder About the Importance of Staying Up to Date on COVID-19 Vaccines (English, Spanish)

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Video still shows a group of eight people of various ages and races standing arm-in-arm and laughing together.

Social Media: Video Encourages Getting Vaccinated to Protect Summer Moments (English, Spanish) (0:15)

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A Black Latina girl hugs her Latina grandmother

Social Media: Video Says Protect Moments Together (English, Spanish) (0:15)

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Graphic contains an image of a woman donating blood and states "it is safe to donate blood after receiving a COVID-19 vaccine"

Social Media: Graphic Says That Donating Blood After A COVID-19 Vaccine Is Safe (English, Spanish)

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Image with two panels, first of a Latino man looking to the side and a Latina woman smiling

Social Media: Graphics Highlight the Importance of COVID-19 Vaccination in the Latine Community (English, Spanish)

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Hispanic, Latinx, Latino, Latina

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image with two panels, first of a Latino man pointing to his vaccination bandage on his arm, second of a Latina woman with a bandage covering her vaccination location on her arm.

Social Media: Graphics Encourage Getting Vaccines to Strengthen Your Immune System (English, Spanish)

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Title page of report shows a healthcare provider administering a vaccine in a patient's arm.

Report: A Health Equity Guide for Policymakers, Community Organizations, Workers, and Everyday People

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Black/African American, Hispanic, Latinx, Latino, Latina

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Website includes an image of a doctor speaking with a patient.

Tool: Vaccinate for All Resources to Promote Vaccine Confidence (English, Spanish)

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Website

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Hispanic, Latinx, Latino, Latina

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Image with two panels, first shows a Latina with a Band-Aid after a vaccine smiling, second shows a Black man smiling and pointing to his Band Aid after a vaccine

Social Media: Graphics Emphasize that COVID-19 Vaccines Are a Safer Way to Build Immunity (English, Spanish)

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Black/African American, Hispanic, Latinx, Latino, Latina

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Image of two adults smiling with a young girl.

Social Media: Video Encourages Scheduling Your Next Vaccine Appointment (English, Spanish) (0:12)

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Video: I Got Vaccinated Because...Episode 1 (Spanish) (5:18)

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Video: I Got Vaccinated Because...Episode 2 (Spanish) (4:38)

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Hispanic, Latinx, Latino, Latina

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Video: I Got Vaccinated Because...Episode 3 (Spanish) (4:58)

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Two panels of images: the first shows a shoulder being cleaned off before a vaccine. The second shows an older Hispanic woman showing her post-vaccine band aid.

Social Media: Graphics Note It's Not Too Late to Get COVID and Flu Vaccines (English, Spanish)

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Webinar title page shows a photo of a person looking at multiple computer monitors and a picture of the comic book character "Baldo"

Webinar: Real or Synthetic? How to Identify Fake Information Online (English, Spanish)

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Webpage shows an image of the episode's speaker, Dr. Roberto Johansson.

Video and Podcast: COVID Testing, Treatment, and Management at the US-Mexico Border (26:30)

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Two farmworkers talk to each other in a field, one of whom is showing signs of fatigue.

Farmworker looks extremely fatigued sitting in his car, with one hand on his head and the other holding a bandana.

Factsheet and Graphics: Fotonovela Raises Awareness of Long COVID (English, Spanish)

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Image of a woman standing in front of farm equipment, wearing a face mask

Factsheet: Questions and Answers About Long COVID - A Guide for Outreach Workers (English, Spanish)

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Graphic shows a Latina woman smiling widely.

Social Media: Graphic Emphasizes That Now is the Best Time to Get Vaccinated (Spanish)

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Hispanic, Latinx, Latino, Latina

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A Hispanic/Latina woman with a pensive look on her face poses in while thought. Text reads, "can't remember the last time you got a COVID-19 vaccine? Then it's time. Schedule your updated COVID-19 vaccine today at vaccines.gov."

Social Media: Graphic Emphasizes That It's Time to Get an Updated COVID-19 Vaccine (English, Spanish)

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A Black woman and Black man smile and embrace

Social Media: Graphic Promotes Protecting Your Family With Flu, COVID-19, and RSV Vaccines (English, Chinese, Korean, Spanish)

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Asian, Black/African American, Hispanic, Latinx, Latino, Latina

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English, Chinese, Korean, Spanish

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Graphic with Halloween imagery and Spanish text.

Social Media: Graphic Promotes COVID-19 and Flu Vaccines Before Halloween (Spanish)

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Hispanic, Latinx, Latino, Latina

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Report: Hispanic Americans' Trust in and Engagement With Science

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Hispanic, Latinx, Latino, Latina

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Toolkit: Increasing Vaccinations through Trusted Messengers

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Webinar slide reads 'Partnering for Vaccine Equity"

Webinar: Understanding Immigration Policy’s Effect on Vaccine Equity (English, Spanish)

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Hispanic, Latinx, Latino, Latina

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Tool: Case Study of a Community Health Worker Expansion Project

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Dr. Eduardo Mariel, Dr. Carolina Saldarriaga Perez, and Dr. Fernando L. Ortiz; two male doctors and one female doctor from the Hispanic community seated at a table and sharing lessons learned from the COVID-19 pandemic.

Video: Vaccinate For All Physician Roundtable: Lessons Learned in the COVID-19 Pandemic (14:55)

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Latino male wearing a mask and getting vaccinated encourages others to get vaccinated against COVID-19.

Graphic: Get Vaccinated Against COVID-19 to Protect Yourself and Your Loved Ones (Spanish)

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title page for the webinar shows a photo of a white woman and a photo of a black male physician

Webinar: How Clinicians Can Establish Trust During Racially Discordant Clinical Encounters

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Honest Conversations campaign toolkit description

Webinar: Honest Conversations About Health (Spanish, English)

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Hispanic, Latinx, Latino, Latina

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Report: Serving Diverse Elders - Strategies for Meaningful Inclusion in Service Planning and Delivery

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Document (Text)

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Asian, Black/African American, Hispanic, Latinx, Latino, Latina, Indigenous People, Pacific Islander

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Cartoon illustration of a young Black woman with a bandage on her arm and an older black woman flexing her muscle

Toolkit: Resources to Promote Flu Vaccines

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Website

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Cartoon illustration shows silhouette of a pregnant woman

Cartoon illustration shows silhouette of a pregnant woman and a vaccine vial being prepared

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Toolkit: Perceptions of Vaccines During Pregnancy

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Black/African American, Hispanic, Latinx, Latino, Latina, Multiple Races/Ethnicities

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Toolkit: Vaccine Advocacy Resources for Healthcare Professionals

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Social Media: Graphics Promoting COVID-19 Vaccinations during National Hispanic Heritage Month (English, Spanish)

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Centered white text that states "What is long COVID?" with green top and bottom border over a blurred image of a lake with autumn trees and buildings.

Social Media: Video Explaining What Long COVID Is (English, Spanish) (0:43)

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3 cartoon silhouettes inside a pie chart appear in a row. From left to right, one represents a white person, one represents a Black person, and one represents a Hispanic person.

Social Media: Graphic Shows Racial Difference in Shingles Vaccination

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Webinar: Driving Vaccine Access and Uptake

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Black/African American, Hispanic, Latinx, Latino, Latina, Multiple Races/Ethnicities

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Title page reads, "The Importance of Letting Go: One Exercise at a Time. Exercising helps boost your mood and improve your health." Images of cartoon people stretching in a park.

Toolkit: Exercises to Promote Mental Well-being (English, Spanish)

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Webinar: Using Data Visualization to Show and Celebrate Impact (English, Spanish)

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Purple and blue background with text asking, I think I have long COVID, what can I do?

Social Media: Video About How to Get Support If You Have Long COVID Symptoms (English, Spanish) (0:53)

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A color backpack with a cheetah on the side appears against a rainbow background. Images of the various safety essentials such as a mask and hand sanitizer are featured alongside the message aimed at parents.

Social Media: Video on Safety Essentials to Add to Kids' Back-to-School Supplies (English, Spanish) (0:10)

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An audio play/pause bar appears against a solid black background

Audio: Beware of Information From Know-It-Alls (English, Spanish) (0:30)

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A Hispanic/Latino man sits in a chair in a wood-paneled room. The title reads, "The Know-It-Alls."

A Hispanic/Latino man sits in a chair in a wood-paneled room. The title reads, "The Know-It-Alls." Captions read, "We all know someone who's a Know-It-All."

A group of people at a party, with one man speaking enthusiastically.

A group of people at a party, with one man speaking enthusiastically. Captions read, "From financial advice...."

Video: Stop the Spread of COVID-19 Misinformation From Know-It-Alls (English, Spanish) (0:15, 0:30)

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Social Media: Graphics Promote Back to School COVID-19 Vaccinations

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A virtual meeting shows four square pictures of four people. There are three women and one man, and they are all smiling

Webinar: Best Practices for Hosting Virtual Events (English, Spanish)

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Image spells out the word "friends" vertically. Each letter in the word friends spells out a phrase beginning with the respective letter

Social Media: Video About Friends and COVID (English, Spanish) (0:15)

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The title appears to the left. To the right, there are five cartoon people of different races/ethnicities looking at a compilation of different images.

Webinar: Creating Compelling Content

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Webpage shows photo of four people sitting at a table and working. Below it is multiple paragraphs of text.

Toolkit: Applying Lessons Learned from COVID-19 to the Mpox Response

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Website

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MP3 player shows options play, fast forward, and rewind options for recording. Above the control bar is an image of a blue wave with the words "critical value: an urban institute podcast" within the image

Podcast: Critical Value Episode: How to Build Vaccine Confidence Across Communities (24:12)

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A Black woman wearing a robe lifts her baby and smiles.

Social Media: Video Encouraging COVID-19 Vaccinations for Children (English, Spanish) (0:36)

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A man wearing gloves puts on a mask. Text reads, "Masks are like shoes..."

Social Media: Video on How Masks Offer Protection Like Shoes (English, Spanish) (0:22)

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A Black family with two children smiling in a park.

Social Media: Graphic Advocates for COVID-19 Vaccination Among Children Six Months and Older (English, Spanish, Chinese, Korean, Hindi)

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A blue suitcase underneath a title reading, "Pack with Me!" Caption reads "I'm heading to Abuela's for the summer."

Social Media: Video About Packing for a Trip to Abuela's With COVID Precautions (English, Spanish) (0:16)

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Text on a blue post it appears against a blue watery background

Social Media: Video on What to be Grateful for This Summer (English, Spanish) (0:13, 0:15)

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A Black father holds his baby close. Text reads, "routine vaccinations are their best shot for a healthier future."

Children playing in a sack race next to text reading, "routine vaccinations are their best shot for a healthier future."

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Social Media: Graphics Promote Routine Vaccinations as Children's Best Shot (English, Spanish)

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Video: Community Members Promote COVID-19 Vaccination – Gloria Torres-Herbeck (Spanish) (0:50)

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Video: Community Members Promote COVID-19 Vaccination – Lucy Richardson (Spanish) (0:39)

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Video: Community Members Promote COVID-19 Vaccination – Rodolfo Gutierriez (Spanish) (0:51)

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Video: Community Members Promote COVID-19 Vaccination – Ruben Gonzalez (Spanish) (0:26)

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Comic strip of two Latina women discussing vaccines for pregnant women

Toolkit: Vaccines During Pregnancy (English, Spanish)

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Screenshot from beginning of video. The words "Things you get better at with a little practice" appear in white against an orange circle

Social Media: Video About Improving Immunity With Boosters (English, Spanish) (0:15)

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