Videos

MiGen wanted to increase vaccine confidence among the older LGBTQ+ community in metro Detroit, so they created a fun summer ad campaign. With cheeky slogans and a focus on how vaccination can bring people together, they gave people a reason to smile and take care of their health.

During the pandemic, many clinics across Mississippi closed. To provide greater access to health services, including vaccine information and access, the non-profit My Brother's Keeper/Open Arms took their mobile health unit (which is housed in a huge 18-foot trailer!) on the road.

When OLA of Eastern Long Island noticed that their vaccine flyers were being ignored and even thrown away, they used creative messaging to reach more people in their working-class Latino community. They found new ways to downsize their campaign materials while expanding their vaccine outreach.

Vaccine confidence was in style as Beacon Charitable Pharmacy in Canton, Ohio hosted a unique YouTube livestream vaccine event at four local Black-owned beauty salons and barber shops. Beacon partnered with barbers, stylists, nurses and community leaders for the 4-hour broadcast. They answered questions, provided vaccine information, and kept the haircuts and community health conversation flowing.

On a street corner. In an abandoned parking lot. Wherever care is needed in Houston, TX, Civic Heart Community Services is there. Civic Heart uses their mobile unit to provide health services, and vaccine education and outreach in neighborhoods where access to healthcare is limited or nonexistent.

Dar Al-Hijrah Islamic Center welcomed thousands of people from the Washington, D.C. metro area into their mosque for vaccination clinics. They provided people with accurate vaccine information in multiple languages, and trusted community and faith leaders were also on hand to share their own reasons for getting vaccinated.

The Hispanic Center Lehigh Valley serves families in a fast-growing region of eastern Pennsylvania that includes the cities of Allentown, Bethlehem and Easton. With help from the Valley's three local mayors, they created a successful media campaign that challenged myths about vaccines.

Latino immigrants in Los Angeles who are day laborers often cannot afford to take time away from searching for jobs to tend to their own health needs. The Central American Resource Center (CARECEN) found new ways to bring critical health information and vaccines directly to this community.

We are proud to highlight the work of Celeste Paula, Health Promoter with Centro Hispano de East Tennessee. She is a tireless advocate for the Latino community in the Knoxville area, a true hero, and the subject of our first #communitytrailblazers feature!