Without the Shot, Hot You’re Not

As part of its health outreach to support members of the LGBTQ+ community over the age of 45, Gay Elders of Detroit (dba MiGen) works to provide greater access to COVID-19 and flu vaccines. In early 2023, MiGen staff recognized that some community members were hesitant about getting a COVID-19 vaccine booster. In response, the organization created a tongue-in-cheek promotional campaign that teased summer with the tagline “The hottest bodies on the beach are vaccinated.” One of the faces of the campaign was James S., a community member, who is thankful he received all his COVID-19 vaccinations with MiGen’s help. “When COVID started, I got the first shot, then I got the booster, and I thank God I didn’t get sick with it,” said James. “I followed the protocol and got through it pretty good. Now we’re on the other side.”