KAFLA-TV Connects the Community
Overcoming language barriers is the key to connecting with immigrant communities. That’s what the Korean American Federation of Los Angeles (KAFLA) tapped into at the start of the COVID-19 pandemic, when the organization created its own Korean language KAFLA TV channel on YouTube to share COVID-related information and resources that everyone in its community could understand. Daily programs included anything from where to get tested and vaccinated for COVID, to information about unemployment insurance or small business loans. The community response was overwhelming. The channel started with only 7 subscribers back in March 2020, but by continuing to self-produce public service videos everyday out of a makeshift studio in the KAFLA office, KAFLA TV today maintains a robust following of close to 16,000 subscribers and has over 3 million views.
To learn more about KAFLA’s ingenuity and dedication in developing KAFLA TV NEWS, watch this Partnering for Vaccine Equity (P4VE) video: Making News: The Korean American Federation of Los Angeles.