A Direct Line to the Community
To maximize its impact in empowering the immigrant community in the Washington DC metropolitan area, Edu-Futuro is using broadcast TV to reach a widespread audience. The organization produces a public service video series called Línea Directa (Direct Line) that airs on the region’s local Telemundo channel as well as on YouTube and addresses topics of interest to the Latino immigrant community. On one series of episodes broadcast in April 2022, three local Latina elected officials came on the show to talk about COVID-19, sharing their own stories to highlight the importance of vaccination. Fairfax County Board of Supervisors representative Dalia Palchik was pregnant at the time of the program and told viewers: “I got vaccinated because this is going to help protect the health of my baby. Right now, I want to make sure that I do everything in my power to safeguard the health of my family, and the best way to do that is to get vaccinated.”
To learn more about Línea Directa and the organization's work see this story on the Vaccine Resource Hub: A Direct Line to DC’s Spanish-Speaking Community During COVID-19.