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"Spacing out" vaccines doesn't make kids safe

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Video shows a montage of people running late: hitting the snooze on their alarm, a clock rapidly advancing, getting stuck in traffic, and running to catch an elevator. Overlaid text reads: "Don’t snooze on getting this season’s vaccines. It’s not too late to protect yourself and your loved ones."

Don't snooze on this season's vaccines

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Top half shows person in blue tank top doing bicep curls with heavy weights. Bottom half shows someone getting a bandage on their arm after a vaccination. Text on screen reads: "Hitting the gym? Strengthens your muscles. Getting your flu vaccine? Strengthens your immune system."

Flu vaccines strengthen your immune system

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Bold blue font reads: "HPV vaccine = cancer prevention." In the background, large X-shaped illustrations loop around the text.

The HPV vaccine is part of cancer prevention

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The HPV vaccine prevents cancer

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Video starts with a clip of confetti in the air then shows families and individuals celebrating New Year’s Eve and enjoying fireworks. On-screen text reads: “New Year’s resolution: Keep the whole family healthy. Flu season isn’t over. There’s still time to get an updated flu shot. Protect your kids and keep them in school."

New Year’s resolution: Keep the whole family healthy

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Video shows clips of people warming up inside. Text reads: “Winter doesn’t last forever, but without the protection of vaccines, it might start to feel that way.” Clip of a snowstorm appears, then clips show people with a Band-Aid on their arm, washing their hands, and wearing a mask. Text reads: “Reset your health habits in the new year: Stay updated on vaccines for COVID-19, flu, and RSV. Wash your hands. Mask up in crowds, at airports, or in other public indoor places.”

Reset your winter health habits to prevent respiratory illnesses

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Video shows clips of family members spending time together: playing outdoors, sledding, and baking. Text overlaid on the clips reads: “Stay healthy. For them. COVID-19 is still a serious threat. Protect your time with loved ones this new year. Stay up to date on vaccines. Talk to your doctor or pharmacist today.”

Stay up to date on COVID-19 vaccines to be healthy for loved ones

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Video opens on a close-up of a 2026 planner. Text reads: “Trends to watch in 2026.” Then clips appear of ’80s-inspired fashion and arcades with text: “The ’80s are back.” Then clips appear of people creating content with text: “Raw, real storytelling is in.” Then it switches to clips of a Band-Aid on an arm and vaccine vials and reads: “Staying up to date on vaccines = timeless protection.” Lastly, warm scenes of families and friends reads: “Caring for each other never goes out of style.”

Trends to watch in 2026: Staying up to date on vaccines for the best protection

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Video show multiple clips of pregnant people and reads, "Getting vaccinated during pregnancy is one more way you show your baby love. The COVID-19 vaccine helps protect your baby after they’re born. Babies under 6 months are at high risk of getting very sick from COVID-19. Talk to your doctor about keeping your little one safe from the start."

COVID-19 vaccines during pregnancy protects your baby

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Video shows clips of parents playing with their young children. The overlaying text reads "You know how to protect your baby. You’ve been doing it since day one. Vaccines are one more way to keep them safe. The American Academy of Pediatrics recommends the COVID-19 vaccine for all kids 6 to 23 months old. They’re at high risk for serious illness. Talk to your doctor to learn more."

COVID-19 vaccines protect babies and young children

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Video shows clips of kids learning in class with text that reads, "Let's keep kids healthy and learning in class. Vaccines help protect kids so they can stay in school. Talk to your child's doctor to learn which vaccines they need this season."

Vaccines help keep kids healthy and learning

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Video opens with people packing their suitcases and reads, "Before you fly out to see loved ones..." The next clip shows people packing the car with their luggage and says, "Are your vaccines up to date?". Then the video shows a family traveling in a plane and reads, "Stay protected this virus season." Lastly, the video shows a family gathering around a dinner table and reads, "Help protect the people you love. Talk with your doctor or pharmacist about the vaccines that are right for you."

Stay up to date on vaccines before you travel

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Video shows clips of different people doing daily activities: drinking coffee, grocery shopping, and spending time with family. Text reads: "You may not feel sick yet. But you may already be spreading the flu to others around you… including the most vulnerable in your familia.” Final clip shows a doctor and text that reads: “Get vaccinated today to help keep your familia protected."

Don’t wait for symptoms: Protect your familia from the flu

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Video

Race/Ethnicity:

Hispanic, Latinx, Latino, Latina

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English, Spanish

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Video shows kids surrounded by a protective bubble. Text: "When vaccination rates are high, every kid is protected." Clip of a sick child and text: "Community vaccination even protects those who are unable to get vaccinated because of a medical issue." Then, the bubble bursts. Text: "But when vaccination rates drop, kids lose protection.” Video ends on kids playing and the bubble growing back with text: “Vaccination isn’t just about one child. It’s about every child on every playground."

High vaccination rates protect all children

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Video features clips of babies and young children, some at the doctor's offices and spending time with their families. Text reads: “‘Spacing out’ vaccines doesn’t make kids safe. It does put them at risk for infections for longer. That’s more risk if your child is around someone sick. And it does mean more trips to the doctor’s office. Who has time for that?”

"Spacing out" vaccines puts kids at risk

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Video clips of daily activities: grocery shopping, riding a crowded bus, and spending time with loved ones. The text overlay reads: "POV: You don’t feel sick yet, but you might already be contagious with the flu."

You can spread the flu before you feel sick

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Video opens on an older adult reading a medication bottle while on the phone with text that reads: "You know your health best." Next clip is an older adult who is sick and reads: "If you're 65 or older, you're at higher risk of getting very sick from the flu, COVID-19, or RSV." Last clip shows a doctor talking to an older adult and reads: "Talk to your doctor about the vaccines that can protect you this virus season."

Adults 65+ are at high risk from the flu, COVID-19, or RSV

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Video rotates through clips of parents working, cooking, ironing clothes, and grocery shopping. Text reads: “Virus season is here, but don’t stress. It’s better to get your flu and COVID-19 vaccines late than not at all.”

There's still time to get your family's flu and COVID-19 vaccines

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Video rotates through clips of students of different ages at school reading and doing activities. Text reads: “Want to keep kids in school this season? Flu and COVID-19 vaccines help prevent sick days and missed class. Young kids are more vulnerable. Give their immune systems a boost!”

Flu and COVID-19 vaccines help kids avoid missing school

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Video

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Black/African American, Multiple Races/Ethnicities

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Video shows clips of a smiling child, parents playing with a young child, a group of different aged individuals. Text rotates to read: “Vaccines protect your child. Vaccines protect your family. Vaccines protect your community.” Next frame shows a purple background with text that reads: "The American Academy of Pediatrics recommends every child get vaccinated against certain diseases at specific ages for the best protection."

Vaccines protect your child, family, and community

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Hispanic, Latinx, Latino, Latina

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Vaccines are the safest way to build immunity against dangerous diseases

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Video uses human silhouettes to represent the number of unprotected individuals who can be infected by one person with a disease. On the left, there are 18 silhouettes for measles. A rotating split-screen on the right shows 9 silhouettes for chickenpox, 3 for the common cold, and 2 for the flu. The last frame shows a family with young children and text on screen: "Two doses of the MMR vaccine helps to protect your family from measles."

Measles is one of the world's most contagious diseases

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Measles: Public health’s most contagious driver

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Top shows mild cold symptoms; bottom shows more severe RSV symptoms. “Here’s the difference between a cold and RSV. Cold: Usually mild and goes away on its own. RSV: Can be serious, esp. in infants, older adults, and people with weakened immune systems. Cold: May cause congestion, runny nose, mild cough. RSV: Typically causes wheezing, rapid breathing, difficulty breathing. Cold: Rarely leads to hospitalization. RSV: Leading cause of hospitalization in babies under 1 year old.”

How to tell the difference between a cold and RSV

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New COVID-19 strains need new protection

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WhatsApp: Abuela: Buenos días Me: Buenos días, abuelita, how are you feeling? Abuela: A little under the weather. But I think it’s just a little flu mijita, nothing serious Me: Hmm... even the flu or COVID could send you to the hospital, abue. COVID also raises your risk for heart attacks and strokes Abuela: Ay, I didn’t realize that. I don’t think I’m up to date on my vacunas Me: Do you want me to come over for a cafecito and help you find an appointment? Abuela: That sounds perfect, mija. Gracias

Help older loved ones stay up to date on vaccines

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Hispanic, Latinx, Latino, Latina

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Video shows a range of pop-up notifications on top of a blue sky background. The reminders are for a meeting, soccer practice, report deadline, dance recital, and conference. The next frame reads: "Skip the sick days. Schedule your family’s respiratory vaccines today."

Schedule your family's vaccines to skip sick days

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Video shows a fortune teller and crystal ball with text: “What’s ahead for your immune system this season? Here’s your fall 2025 fortune.” Next clips show the crystal ball with text overlay: “Weather? Perfect. Social calendar? Packed. Immune system? Struggling. Is it the flu, COVID-19, or a cold? Unsure.” Final clip shows a dangling crystal and text that reads: “The signs are clear… You’ll be stronger this fall with your COVID-19 and flu vaccines.”

See what's in store for your immune system this fall

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Video shows a range of people training in a boxing gym with text overlay that reads: “Stay ready… Vaccines help your immune system train, so it knows what to do when viruses show up. Get vaccinated. Because when a virus steps in the ring… you’re not backing down.”

Vaccines train your immune system to knock down disease

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Video opens on a pregnant person doing yoga with the text: “You do so much to keep your baby safe.” Next frame shows an expecting couple and the text: “But did you know? Whooping cough can be deadly for babies.” Next clip shows a person holding a onesie and the text: “Getting vaccinated during pregnancy helps protect your newborn from whooping cough.” The final clip shows someone getting a sonogram and the text: “Ask your doctor about getting the Tdap vaccine today.”

Getting the Tdap vaccine during pregnancy helps protect your newborn from whooping cough

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Video shows college students walking around, doing homework, eating pizza, and finally sneezing. Text overlaid on the clips reads: “College life = sharing everything. Snacks. Notes. Germs. Protect yourself: Stay up to date on flu + Tdap vaccines.”

Protect yourself with flu and Tdap vaccines in college

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Video opens on a child playing soccer with text that reads: “Winning isn’t always about medals…” Next frame shows a family birthday party with text that reads: “It’s about staying healthy for your familia and the moments that matter most.” Final clip shows another smiling family and text: “Get vaccinated today to stay protected from serious diseases.”

Winning means staying healthy for your family

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Hispanic, Latinx, Latino, Latina

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Video shows clips of different young women smiling with rotating text on screen that reads: “Your culture, your family, your health. They’re all worth protecting.” “Latinas face the second-highest cervical cancer death rate in the U.S.” “But cervical cancer is largely preventable. HPV vaccines and regular screening can save lives.” “Talk to your doctor to learn more.”

HPV vaccines and regular screening can prevent cervical cancer

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Hispanic, Latinx, Latino, Latina

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Video shows clips of older adults, N95 masks, and a suitcase. Text on screen changes with each frame: "Traveling this fall? Stay healthy with these simple tips." "Talk to your doctor or pharmacist about how to protect yourself from COVID-19." "Age 65 or older? You still need a COVID-19 vaccine if you haven’t had one in the last 6 months." "Mask up in crowded indoor spaces like airport lines and on the plane." "Pack smart. Bring COVID-19 and flu tests, meds, and travel insurance, just in case."

Protect against COVID-19 while traveling this fall

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First frame shows a mom and daughter with text that reads, “Some things are worth sharing across generations…” Next frames show an older woman and a middle-aged woman and text: “Like your abuela’s confidence. And your tia’s tenacity.” Next frames show two mom-and-daughter pairs and text: “Show your love by protecting the next generation. Make sure they’re vaccinated for HPV. The HPV vaccine helps prevent over 90% of cancers caused by HPV, including cervical cancer.”

The HPV vaccine helps protect the next generation from several types of cancers

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Video starts off showing a baby playing with a toy with text that reads: "Whether you're just starting out... ." The next frame shows a young adult walking with text that reads: "...or figuring out life in adulthood... ." The final frame shows a grandparent and grandchild walking through a park with text that reads: "Vaccines help protect us at every age."

Vaccines help protect us at every age

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Black/African American

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English

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Video opens on a group of young kids running up school steps with yellow text that reads: “Beat the back-to-school rush!” The next frame is a blue background with yellow text that reads: “Schedule your child’s vaccines today!”

Make sure your child is up to date on vaccines

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This video shares simple ways to show up for new parents, including delivering food, spending time with older children, and staying up to date on Tdap, flu, and COVID-19 vaccines to help protect the baby.

Support new parents and help keep babies healthy

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Video opens on kids running with backpacks with yellow text that reads: “Beat the back-to-school rush!” The next frame is a blue background with yellow text that reads: “Schedule your child’s vaccines today!”

Get up to date on vaccines before school

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This video starts off with expecting parents reading instructions and then shows a person with a glass of water and prenatal vitamins. The next frame shows a health care provider performing an ultrasound on a pregnant person.

How to protect yourself and your baby during pregnancy

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Video opens on a girl wearing a backpack skipping through the school halls with yellow text that reads: “Beat the back-to-school rush!” The next frame is a blue background with yellow text that reads: “Schedule your child’s vaccines today!”

Schedule your child's vaccines today

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Video of family packing up or on a road trip. The text reads: “Heading to abuela’s for the summer? Protect her. Protect your moments together. Make sure you’re all up to date on your vaccines.”

Social media: Video explains how staying up to date on vaccines protects loved ones during summer visits (English, Spanish)

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Hispanic, Latinx, Latino, Latina

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Video opens with warm scenes of children and families, paired with text: “We all want the children in our families to be loved, happy, and most importantly, healthy.” It ends with a message emphasizing the life-saving power of routine vaccines like MMR, flu, and Tdap.

Social media: Video explains how routine vaccines help keep children healthy and safe (English, Spanish)

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Video

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Black/African American, Hispanic, Latinx, Latino, Latina, Multiple Races/Ethnicities

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English, Spanish

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Video of showing an older adult couple walking together on a beach holding hands. Text reads: “Take care of those you love. Vaccines are available to protect us from serious diseases. But too many people are falling behind. Not sure what your family needs? Talk with your doctor or pharmacist to catch up with confidence.”

Social media: Video explains how catching up on vaccines protects the people you love (English, Spanish)

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Video

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Black/African American

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English, Spanish

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Video of an airplane take off and a school-aged child looking out the window. Natural airplane sounds are also paired with text that reads: “Summer vacation should be carefree. Keeping your family up to date on vaccines helps keep it that way.”

Social media: Video explains how vaccines help families enjoy a carefree summer (English, Spanish)

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Video of the inside of a school bus showing kids and sounds of kids. Text reads: “This year’s U.S. measles cases could fill more than 14 school buses. As of June 2025, there are more than 1,000 cases of measles across dozens of states. The good news? Your family is well protected if you’re up to date on your MMR vaccine.”

Social media: Video explains the rise in U.S. measles cases and how MMR vaccination protects families (English, Spanish)

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Video

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Video of families enjoying outdoor activities in fall. Text reads: “Most of us want the same thing: to keep our families safe and healthy. That’s why local doctors still recommend vaccines—they’ve seen how they help prevent serious illness. Vaccines aren’t new. They’ve been studied for generations and have helped many families stay well. It’s always your choice. But it’s worth knowing how vaccines can protect your family, your neighbors, and your town.”

Social media: Video explains why trusted local doctors continue to recommend vaccines (English)

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Video of families enjoying outdoor activities in summer. Text reads: “Most of us want the same thing: to keep our families safe and healthy. That’s why local doctors still recommend vaccines—they’ve seen how they help prevent serious illness. Vaccines aren’t new. They’ve been studied for generations and have helped many families stay well. It’s always your choice. But it’s worth knowing how vaccines can protect your family, your neighbors, and your town.”

Social media: Video explains why trusted local doctors continue to recommend vaccines (English, Spanish)

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Video

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Video shows kids and adults enjoying summer activities before reminding people that summer plans are had to enjoy while sneezing and coughing and also reminds them that COVID-19 spikes are common in the summer

Social media: Video emphasizes that sneezing and coughing can put a damper on summer plans, and reminds people that COVID-19 spikes are common in the summer (English, Spanish)

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Multiple Races/Ethnicities

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Social media: Video explains how to talk to friends and family about the measles vaccine (English, Spanish)

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Multiple Races/Ethnicities

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Video with text highlights importance of one dose of the MMR vaccine for uncertain young adults

Social Media: Video Highlights Importance of Getting One Dose of the MMR Vaccine for Young Adults Unsure of Their Vaccination Status (English, Spanish)(0:19)

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Video about older adults getting up to date on the COVID-19 vaccine

Social Media: Video Reminds Older Adults 65+ to Get an Updated Dose of the COVID-19 Vaccine in Preparation for the Summer (English, Spanish)(0:19)

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Social Media: Video highlights the importance of COVID-19 vaccine for older adults (English, Spanish)(0:19)

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Video about the importance of shingles vaccine

Social Media: Video Highlights New Research About the Effectiveness of the Shingles Vaccine in Reducing Dementia (English, Spanish) (0:20)

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Video still shows a girl and her grandmother, sitting at a table together, looking out the sunny window, and talking over a cup of tea.

Social Media: Video Highlights How Vaccines Have Protected Us From Getting Seriously Sick Countless Times (English, Spanish) (0:20)

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Graphic shows two people washing their hands. Text says: Good hygiene is important

Social Media: Video Explains the MMR Vaccine is the Best Way to Protect You and Your Family From Measles (English, Spanish) (0:17)

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Multiple Races/Ethnicities

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Graphic shows an older Black woman and Black man hiking. Text says: Spring safely into the new season.

Social Media: Video Reminds People 65+ to Stay Up to Date on COVID-19 Vaccines (English, Spanish) (0:17)

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Video

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Graphic includes three Black women who are laughing together. Text says "When public health works"

Social Media: Video Says Public Health Works and Can Be Easy to Take for Granted (English, Spanish) (0:14)

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Video still shows text against an out of focus image of a glass test tube on a table.

Social Media: Video Explains How We Know Vaccines Are Safe and Effective (English, Spanish) (1:15)

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