Webinar: Digital Advertising Fundamentals

Webinar guides you through the often-bewildering world of social ads, from setting advertising goals, writing winning calls-to-action and building a measurement strategy. Get hands-on experience using tools like Ads Manager and Twitter Ads; practice setting up ad objectives; build ads and get familiar with tools for analyzing results. Other topics covered in this workshop include A/B testing and using ads to drive online polling and surveying. This is one of a series of four webinars with social media-related tips and tricks. Other webinars can be found at: Webinar: Social Media Creative That Works, Webinar: Vaccine Messaging, and Webinar: Get Online Campaign Ready.