Webinar and Tool: Tailoring Health Communications to Build Understanding and Trust

Webinar explores ways to adapt communication strategies to better connect with multicultural audiences to ensure critical messages are heard and trusted by priority populations. The three expert panelists use real world examples from the field to illustrate these culturally driven strategies and answer questions from the audience at the conclusion. The webinar can be accessed at: Culturally Driven Strategies: Tailoring Health Communications to Build Understanding and Trust | PHCC and the slides are available here. It is an hour and a half in duration, with closed captioning and a full transcript available. 

The tool, titled Strategies for Developing Culturally Driven Public Health Communications, is divided into three sections: messaging, visuals, and outreach, and includes a glossary of key terms. It offers strategies to create materials that build stronger relationships, increase credibility, and improve health outcomes.