Webinar and Tool: New Approaches to Vaccine Communications

Webinar outlines messaging approaches health departments and community organizations can consider using to communicate more effectively about vaccines. Several approaches are informed by findings from focus groups. The webinar can be accessed at New Approaches to Vaccine Communications | Public Health Communications Collaborative, and the slides are available here. It is an hour and a half in duration, with closed captioning and a full transcript available. The tool, titled Communicating More Effectively About Vaccines, begins with an overview of the vaccine messages that resonated most with focus group participants, followed by a series of example messages organizations can tailor to their specific audiences.