Video: Inoculating Against Online Misinformation Techniques - Emotional Language (1:48)

Graphic shows a cartoon of a woman and a man doing a science lab experiment.

Video: Inoculating Against Online Misinformation Techniques - Emotional Language (1:48)

Date posted: January 2, 2025
Last reviewed: January 02, 2025

Truth Labs for Education: Cambridge University, University of Bristol, and Google Jigsaw

Video provides "pre-bunking" techniques to identify and counter misinformation online. The video focuses on using emotional words, especially ones that evoke negative emotions such as fear or outrage, to increase the viral potential of social media content. This is part of a series of videos rooted in inoculation theory, which hypothesizes that exposure to particular manipulation technique or misleading rhetorical device commonly encountered online can help develop resistance against future manipulative persuasion attempts. The video can be viewed at: Pre-bunking Manipulation Techniques: Emotional Language | Truth Labs for Education.

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