Toolkit: How to Implement an Effective Influencer Marketing Campaign

Toolkit called an "Influencer Guide" provides guidance on how to implement an effective influencer marketing campaign. With increased transparency online, people are turning to lesser-known influencers who are experts in their industry, such as nutritionists, small business owners, stylists, and mid-tier athletes. These influencers are much more relatable than high-profile celebrities. This toolkit guides community-based organizations on how to find and contact the right influencer for their organization, how to use them to engage audiences, and how to compensate them fairly.