Toolkit: Alive and In Color Guide to Developing Context Specific Messages with Population Profiles

Toolkit provides videos, customizable templates for social media posts, strategies for reaching target populations based on at-risk segment reports, guidance on addressing vaccine concerns, and guides for framing social media strategies to dispute counternarratives. Attached research about at-risk populations was collected to: 1) Better understand the various audiences in need and their barriers/drivers to COVID vaccination; 2) Develop context-specific messages for each segment that would help drive vaccine confidence and uptake; 3) Develop tools and resources for “Trusted Messengers” to engage these segments in conversation and deliver accurate information in ways that resonate most. This toolkit was developed by the BLK+Cross for Alive & In Color with support from the Global Health Crisis Coordination Center (GHC3), the SARS-CoV2 Vaccines Information Equity and Demand Creation Project (COVIED) Project, Fulton County, Fulton County Board of Health, and The Arthur M. Blank Family Foundation.