Report: A Practitioner's Guide to COVID-19 Vaccine Communications
Report: A Practitioner's Guide to COVID-19 Vaccine Communications
Date posted:
November 2, 2023
Last reviewed:
November 02, 2023
Center for Public Interest Communications at the University of Florida College of Journalism and Communications in partnership with Purpose and the United Nations Verified initiative
Report provides health departments and community-based organizations with research-based communication principles to help increase trust, acceptance, and demand for vaccination. The principles are: worldviews, timing, messengers, narratives, relationships, social norms, emotions, and motivations.
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