Report: The Impact of COVID-19 Prevention Imagery on Responses to Social Media Influencer Posts
Report: The Impact of COVID-19 Prevention Imagery on Responses to Social Media Influencer Posts
Date posted:
May 3, 2022
Last reviewed:
April 20, 2023
The Public Good Projects
This report, a case study, examines the impact of COVID-19 prevention imagery on engagement with influencer social media posts. Results from this case study can be used to inform recruitment of influencers into future health campaigns, in decisions about influencer posting requirements, and to establish best practices when working with influencers on public health topics.
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