Toolkit: Recruiting and Training Trusted Messengers to Promote COVID-19 and Flu Vaccination

Toolkit provides a guide for recruiting and training trusted messengers to promote vaccination among groups experiencing disparities in COVID-19 and flu vaccination, such as Hispanic persons. An integral part of effective messaging around COVID-19 outreach involves the use of trusted messengers and spokespersons who can communicate effectively to their communities and increase COVID-19 and influenza vaccination rates. The toolkit outlines the types of individuals who can serve as trusted messengers (such as community health workers, agency leaders, clients, and healthcare providers) and provides links to training tools and suggested communication messages that these messengers can use to counter misinformation and promote vaccination in their communities.